
Emotions and Color
The academic research of Sutton and Altarriba on Color associations to emotion and emotion-laden words… , state that “individuals often associate colors with various emotional terms. For example, when participants are asked to associate an emotional response with a color, they often associate bright colors (e.g., white, pink) with positive emotions (e.g., happy, relaxed) and dark-colors (e.g., black, brown) with negative emotions (anxious, sad) (Hemphill, 1996). Meier, Robinson, and Clore (2004) found that we tend to infer the valence of a stimulus (good or bad) on the basis of brightness.” Positive emotions are the key to success so color-code your life with bright colors!
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